He is widely regarded in the Latin American corporate arena and the U.S. Hispanic market as one of the most influential speakers in the fields of peak performance, personal and organizational success. His enthusiasm, sense of humor, and refreshing perspectives on “The American Dream” have delighted and enlightened Hispanic and mainstream audiences, in the United States.

As he writes in his book, In Search of the American Dream - A Guide to Succeeding in the United States, Camilo arrived in the U. S. in 1980, with no knowledge of the language, and with no more credentials than a high school diploma, a few hundred dollars and a bag full of dreams. The oldest son of school teachers from a modest home in Latin America, he came to the U.S. in search of his American Dream; made it come true and now teaches others how to make their dreams a reality. His accomplishments are a great example of the entrepreneurial spirit that so characterizes the immigrant experience.

Dr. Cruz is an internationally best-selling author of over twenty books and audiobooks, with sales approaching one million copies. He is one of the most prolific Latino authors in the United States in the area of personal development. His book “La Vaca” received the 2004 Latino Book Award for Best Self-Help Book in Spanish. His latest book, “Think like a Millionaire”, co-authored with leading American author Brian Tracy, is rapidly becoming a must-read for Latino entrepreneurs. Dr. Cruz has also made a profound influence on people through his extensive collection of audio programs, which includes his personal development system In Search of the American Dream – A 30-Day Success Plan, and multimedia program that takes individuals through a series of steps to translate dreams into goals, and goals into action.

From small in-house workshops on leadership to life-changing events, for 15,000 people, Dr. Cruz has counseled people from every walk of life, from "Fortune 500" executives to educators, entrepreneurs, students, community and business leaders. Clients who benefit from his message include executives from companies such as Goodyear, AT&T, 3M, Warner Lambert, Bell Labs, Coca Cola and Motorola, as well as leaders from chambers of commerce, educational institutions and professional associations in the U.S. and abroad.

His articles and columns have appeared in some of the most important newspapers in the U.S. and Latin America, among them Los Angeles “La Opinión”, Miami’s New Herald and New York's El Diario La Prensa. He is has been featured on such network television programs as NBC, FOX and Univisión and radio talk shows, throughout the US where he presents his philosophy on how to achieve success and create well-balanced and fulfilling lives.